Is Greening an Existing Building Worth It?

Greening an existing building is profitable for several reasons. Whether you have a multi-unit complex of 250 apartments or a 100,000 square foot commercial office building-you can make changes that will significantly decrease your monthly operational expenses. Significantly. Not 5%, not 10%, more like 40-70%.The beauty of incorporating green into your buildings is that the small changes have major impact and thus, major savings....

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Six Key Criteria to Identify What Kind of Company Culture You Have

Read time 3.5 minutes.Corporate culture is an overt or covert agreement about "This is the way we do things around here."Two cultures are always operating in a company, family or group.1. The "Marketed or Public Culture" - what we would like the world to think we are: "Be the customer." In a "Marketed Culture," what we say often does not fit with what we really do or what people are encouraged to do. So if we say, "Be the customer"...

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Blogging - An Important Part Of Any Marketing Plan

When the worldwide web began, the internet was simply an informational tool - the yellow pages and an encyclopedia combined - and at the command of our fingertips. With the advent of online shopping, the internet became interactive where we could see a product online and by filling out a form and including our credit card, could buy it and have it shipped directly to our home.The web continued to change and evolve; user-generated...

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Affiliate Marketing - Free Traffic Methods Used to Generate Laser Targeted Traffic

Affiliate Marketing has to be one of the easiest ways to make money on the internet. You don't need your own product, you don't have to handle the sales, and you never have to deal with any customers. In fact, you don't even need your own website. You just find a good affiliate product in your niche and you are on your way.With that being said, Affiliate Marketing is not quite as easy as everyone wants you to believe. It does...

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Blogging Tips - Building a Blog Network

Blogs are big and here to stay. Of that, there is no argument. However, just putting up a blog on the Internet is no guarantee that anybody is going to see it. You need to generate traffic to your blog. Problem is, that's easier said than done and getting your blog up the SERPs is no easy chore. However, by building a blog network, you can get all your blogs up the SERPs rather easily. This article explains how.Probably the best...

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3 Tips For an Effective Online Business Strategy

An online business strategy is essential when you are ready to look at the big picture. To keep yourself busy doing some home based business earning a few hundred dollars every month, you really won't need any big strategy. Moreover, you are never in full control of events that keep unfolding in such situations. But, what constitutes a business strategy and what are the major building blocks?1. Web based business strategy definedThe...

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Permission Marketing - It's Time For Change

British Companies are spending £18 Billion on their marketing advertising campaigns, finding ever more ingenious ways to reach the increasingly savvy British consumer. Are they wasting their money? Their marketing campaign's are less effective than ever with the average consumer turning to the internet and major search engines to find their wants and needs.As more and more consumers turn to the internet and the addition of Google-ing...

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Leadership Styles - What is Most Effective in Leading Change?

What are the leadership styles that are most effective in leading change and especially in the current environment?The key themes that emerges from a brief review of the research and literature on leadership are :(1) Good management alone is not enough - key additional factors are:The realisation that a focus on people before process is in the long run more productive than a job or task centred focus Getting the balance right...

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The Story of the Menominee River Sugar Company 1903-1955

Menominee, Michigan, situated far from the world's financial centers a hundred years ago, much as it is today, nevertheless placed itself directly in the middle of one of the hottest business booms of the early twentieth century - sugar. The small community that dared to plant a footprint in world commerce occupies a slivered point of land that dips into Lake Michigan at a point so close in proximity to Wisconsin that had a cartographer's...

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Attention Everyone - Blogging is a Must in Order For Your Business to Survive

With people shopping online more often then they shop in person no home based business can afford to ignore the online market. Some small businesses might think that having a Web site is enough to keep there business competitive. Wrong! A Web site is useless without a method of bringing in new leads to the site and one of the most efficient and cheapest ways to do this is through blogging.If you have a web site for your home based...

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