With people shopping online more often then they shop in person no home based business can afford to ignore the online market. Some small businesses might think that having a Web site is enough to keep there business competitive. Wrong! A Web site is useless without a method of bringing in new leads to the site and one of the most efficient and cheapest ways to do this is through blogging.
If you have a web site for your home based business, you know that your site traffic tends to go up and down. To increase traffic engaging in link baiting, link exchanges and pay per click advertising are a few well known ways to increase advertising online. To target customers locally business cards, flyers and coupons might be used. Though all of these methods will work, none of them offer consistent results and advertising will run up your business costs. Blogging however practically pays for itself.
With blogging, a home based business has to invest little if any money. There are a number of free blogging platforms there are highly rated, professional and require no learning curve to operate. Simple step-by-step instructions will allow you to set up a blog in no time at all. Businesses can use a blog to focus on getting pages to there Web site but maybe more importantly promoting specific products.
For example, a company that sells wedding jewelry through its Web site can write a blog post about a new item in the store and include a hyperlink to the page on the Website where the product is being sold. People who read the blog are more likely to click on a link that has already been provided for them instead of wading through your Web site to find the newest products. This can also be used to highlight merchandise in your online store with sluggish sales.
Because of the way blogging is set up, every new blog post is a way to increase traffic to your site and thereby result in more sales. When your home based business focuses on providing interesting, well written content, one blog post can get you traffic and sales for months to come. How is this possible? You can use keyword focused blog posts to drive traffic to your site from users who search for certain words on search engines. Adding links to your blog on social networking sites, leaving comments on others blog posts and tagging are just a few more ways to keep traffic coming in.
Blogs are also a way of encouraging potential buyers to believe your home based business is trustworthy. Add a comment and rating section to your blog and allow visitors to post messages about the quality of your products and there customer service experiences. Polls, surveys, videos, audio, mini games and other interactive content can be found for free and added to make the site more engaging and encourage visitors to return.
Use your knowledge to help your home based business become a success. Turn to blogging to help expose your Web site to a larger Internet audience. Helping you to make new sales, network with other professionals and create a brand awareness that set your business apart from its many competitors.
FREE 8-part eCourse Reveals: How To Recruit 497 People From Scratch And Earn $12,500 Online Without Calling A Single Stinky Lead. For The Exciting Details And FREE Instant Access To The 8-Part Report Go To: http://www.FromBeginningToSuccess.com/Articles.html.
Article Source: http://EzineArticles.com/?expert=Tanya_Daly
No comments:
Post a Comment